Achievement unlocked: New Georgia Project uses video games to register young voters

The New Georgia Project is part of a movement – not a moment – to meet the changing demographics of Georgia. It focuses on voter registration, engagement and empowerment for the large and growing population of African Americans, Latinos and Asian Americans in Georgia. Its communication tactics include videos, songs, social listening and tech tools that demystify the political process and move families and their neighbors to action, which is particularly appealing to young voters.

Its most cutting-edge tactic? Encouraging young people to vote through video games. In July, New Georgia Project partnered with Gamers.Vote and Ghost Gaming and Skillshot Media to produce InvitationATL, a virtual event focused on voter registration that included an online invitational Fortnite tournament with a $10,000 prize. The aim was to get as many gamers registered as new voters as possible. New Georgia Project supported socially distant onsite voter registration on the Atlanta BeltLine and Twitch.tv streamed the event.

Learn more here.

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